Passion is at the heart of our company. 

We only sell what we love. This is our commitment to you. We are passionate about what we design and sell, and about supporting British manufacturing and creativity. 

Respect for the individual.

We treat others as we would like to be treated. Just like we embrace individual tastes and styles, we embrace differences in people, their experiences and views. We put people first in our company - our customers who choose to shop with us deserve an experience like no other, our team who share our passion and vision, and give us their time and expertise to help us grow, and our manufacturers - who share their talent and skills to make incredible, beautiful products. 

Everyday is a school day.

We are proactive rather than reactionary. We have an entrepreneurial spirit and we aren’t afraid to take risks and learn from our mistakes. You’ll always find us moving forward, innovating, and improving our service for you.  

We all share responsibility.

Everyone has their part to play in our business. Responsibility brings empowerment. Here we bring order and accountability to our family business. We take a wider responsibility for what we choose to sell, ensuring it’s fairly made and sustainably sourced. 

Above all, we act with integrity.

It’s the bottom line for everything we do. If we don’t have integrity, then we don’t have anything. We are spiritual people and live by our faith.